Concepts, visual direction, styleframes and 3D motion for the 16K Exosphere.
The pitch deck states the goal: a brand takeover on Las Vegas’s largest canvas that builds anticipation for Super Bowl LVIII, on site and worldwide. A flat layout does not read on a 16K sphere, so every idea had to be built for the geometry.
Seven routes for the Super Bowl LVIII takeover, developed as a 42-slide deck.
Visual direction and styleframes: one material, violet and coral marble, built for the dome.
3D motion and final spherical content for the 16K Exosphere, with the Sphere Entertainment teams.
The look for the Super Bowl LVIII routes came from a single material: veined marble in deep indigo, with violet and coral running through it. It reads at distance, survives the LED grid and stays recognisable when it wraps around the dome.
Heavy display caps for titles, a geometric sans for supporting text. Shown in the closest free faces.
Selected styleframes from the routes.
A tighter aerial hold for a night broadcast pass, plus styleframes from the countdown route: logos, fan photography and the numbers themselves, all keyed to the Exosphere.
Three ways to capture a design, one way to combine them. These are the mapping methods we used on the Exosphere, redrawn here so you can move them.
Tests in 3D, from the unwrapped layout to the venue in its surroundings.
Clips from the venue itself: the Super Bowl LVIII countdown as it ran on the 16K dome over Las Vegas.